Let’s be real: switching to a new email platform often sounds tempting, but mastering a new system can take precious time away from what truly matters—growing a business and serving an audience.
For teacher entrepreneurs who want to build something lasting—something that won’t crumble under the ever-changing rules of social media— email marketing strategy isn’t optional. It’s essential.
Why Email Marketing Strategy Should Be the Top Priority
Many teacher entrepreneurs are approaching email marketing the wrong way. Instead of focusing on building and nurturing their lists, they spend endless hours chasing Instagram followers or Pinterest traffic while their email subscribers remain untouched.
Social media feels rewarding because it’s visible. Follower counts and verification badges provide instant validation and public recognition. But here’s the reality: a large following doesn’t automatically translate into higher revenue.
Consider this common scenario: an entrepreneur with thousands of Instagram followers and daily story views in the thousands still struggles to see that engagement reflected in their income. Visibility alone doesn’t pay the bills.
Email, however, is different. It provides a direct, personal line to an audience. Unlike social platforms, there’s no algorithm controlling visibility or sudden rule change that can cut off reach overnight.
The Power of a Small, Targeted List
One of the most powerful lessons in email marketing is that success isn’t about list size—it’s about list quality. Even a small, well‑segmented list can generate impressive results.
For example, a targeted list of fewer than 100 subscribers can yield thousands in revenue if the audience is engaged and the offers meet their exact needs. The key lies in segmentation and personalization: delivering the right solution to the right people at the right time.
The takeaway is clear: effective email marketing doesn’t require tens of thousands of subscribers. It requires the right subscribers—those genuinely interested in what is being offered.
Email Automation 101: Your New Best Friend (That Never Sleeps)
Before diving into platforms, it helps to understand what email automation actually is. While it may sound technical, it’s simpler than most people think.
Email automation works like a highly intelligent assistant that never takes a break.
Here’s an example of how it might look in action:
- A teacher downloads free math center activities
- The automation instantly sends an email with the download link
- Three days later, it delivers helpful tips on how to use those activities
- A week later, it shares a success story showing how the activities transformed a classroom
- Two weeks later, it introduces a complete math centers bundle
All of this happens automatically—no manual follow-ups required.
Once an automation is set up, it continues working indefinitely. Every new subscriber who grabs that free resource enters the same nurturing sequence, ensuring consistent engagement without extra effort.
In the past, educators had to manually track who downloaded which resource, decide when to follow up, and figure out what to send next.
Automation eliminates that stress. While teachers are busy in the classroom—or enjoying downtime—the system is building connections and guiding subscribers toward meaningful purchases.
This is exactly why choosing the right email platform is so important. Some platforms make automation seamless and highly effective, while others are limited, clunky, or lack real automation altogether (for instance, the free Mailchimp plan offers very restricted options).
Kit (Formerly ConvertKit): The Platform That Grows With Your Business
If Mailchimp and FloDesk are the casual dating stage of email marketing, Kit is the long‑term commitment. Here’s why it continues to stand out as one of the best platforms for serious teacher entrepreneurs.
1. Pricing That Pays for Itself
Some avoid Kit because of its pricing model, which scales as subscriber lists grow. For example, FloDesk may charge a flat $38/month for 10,000 subscribers, while Kit might be closer to $150/month for the same list size. But here’s the key difference: Kit’s advanced features allow users to earn far more from their existing subscribers.
When automations and segmentation are used effectively, the platform often pays for itself many times over. Consider this: would it be better to spend $10/month on a platform that generates $100 in revenue—or $50/month on one that generates $1,000? The math makes the decision clear.
2. Automations That Truly Deliver
Kit’s automation system is where the platform really shines. Complex, tailored email sequences can be built to nurture subscribers, segment audiences, and deliver exactly the right message at exactly the right time. The result is higher engagement, stronger trust, and better sales conversions.
3. Smart Tagging and Segmentation
Kit’s tagging system functions like a personal assistant that remembers every subscriber’s preferences. For example, if someone downloads a 1st‑grade math freebie, they can be tagged as “math interested.” If they later click on a reading comprehension email, they receive a “reading interested” tag.
This ensures that promotions—such as a new math bundle—are sent only to those who have shown interest in math resources, instead of blasting the entire list (including those who may not benefit). Targeted communication means higher conversions and fewer unsubscribes.
4. Seamless Integrations
Kit connects smoothly with most major tools, including Shopify, WordPress, Teachable, and Gumroad. For platforms that don’t integrate natively, Zapier provides a bridge. This flexibility allows entrepreneurs to maintain a streamlined workflow without technical headaches.
5. Innovative Features Designed for Growth
Kit continues to roll out features designed to help creators succeed. Recent additions include:
- A LinkTree integration that allows people to sign up directly from a LinkTree profile.
- The Creator Network, which enables cross‑promotion among educators and entrepreneurs. For instance, middle school science TPT sellers can recommend each other’s lists seamlessly. Popular creator Jay Clouse used this feature to add 22,500 new subscribers—a powerful example of its potential.
6. Support That Actually Solves Problems
Kit’s support team is known for its responsiveness and expertise. Instead of automated responses or FAQ links, real experts provide real solutions. For many entrepreneurs switching from other platforms, Kit’s concierge service is a game‑changer—they’ll even migrate automations, landing pages, and more at no extra cost.
7. Built‑In Digital Product Sales
Another standout feature is the ability to sell digital products directly through Kit. This opens up new revenue streams for edupreneurs, such as offering special bundles, paid challenges, or limited‑time resources—all without needing a separate e‑commerce platform.
Ready to Get Started?
Now is the time to stop playing small with email marketing and start building a list that truly generates revenue. Sign up for Kit today and unlock the tools you need to grow your business.
Your TPT store, Instagram following, or Pinterest boards can only take you so far. Without a reliable way to stay connected with your audience, growth remains limited. Email marketing isn’t just about sending newsletters—it’s about building trust, nurturing relationships, and transforming casual followers into loyal customers.
Choose Kit, and watch your business reach the next level.