In the realm of email marketing, newsletters remain one of the most effective ways for businesses to connect with their audience and build lasting relationships. Choosing the right platform is crucial to making those efforts successful.
One platform that’s been gaining serious momentum is Beehiiv—a newsletter-focused solution designed specifically with publishers in mind.
In this detailed overview, we’ll explore whether Beehiiv could be the best platform for newsletter in 2025, especially for creators aiming to unlock their full potential.
What Makes Beehiiv a best platform for Newsletter
For anyone looking to launch or grow a newsletter-based business, Beehiiv offers a suite of standout features:
- Built from the ground up purely for newsletters
- Tools crafted specifically for content publishers
- Smart growth tools to help scale your subscriber list
- You keep 100% of your revenue—no platform fees
- In-depth analytics to track and refine your performance
- Strong deliverability through the use of dedicated IPs
These capabilities, along with several others we’ll cover ahead, explain why Beehiiv is quickly becoming a favorite among newsletter entrepreneurs. While still relatively new, its purpose-driven design has made it a strong contender as the best newsletter platform in 2025.
Key Features and Tools Making It a Top Newsletter Platform 2025
Beehiiv comes equipped with a powerful suite of features designed to streamline the entire newsletter process—from creation to audience growth and engagement. Here’s a look at some of the standout capabilities:
Simple Newsletter Creation and Publishing
At the heart of any great newsletter platform is a user-friendly content editor—and Beehiiv delivers. With its drag-and-drop builder, you can easily design custom templates and layouts. Once your newsletter is ready, you can send it out directly to your subscribers and also publish it to your built-in Beehiiv-hosted website, giving your content additional visibility.
Smart Subscriber Management and Segmentation
Effective newsletter growth also depends on managing your audience well. Beehiiv provides tools to help you understand and act on subscriber behavior with features such as:
- A performance dashboard showing key metrics like open and click rates, geographic location, and traffic sources
- The ability to create manual or automatically generated audience segments
- Basic automation options that trigger follow-up emails based on specific subscriber actions
These tools give publishers a growing ability to personalize campaigns and better connect with readers based on their behavior and preferences.
Landing Pages, Popups, and Subscription Forms
Growing your subscriber list effectively requires multiple conversion touchpoints—such as landing pages, popups, and sign-up forms. Beehiiv makes it easy by offering pre-designed templates and tools, allowing creators to build these elements without needing any design or coding expertise. The platform’s goal is to let users focus on creating compelling content, not web development. Additionally, you can embed subscription forms anywhere using custom HTML code generated by Beehiiv.
Analytics That Drive Better Decision-Making
Knowing what content performs best is crucial for growth. Beehiiv has made a strong investment in its analytics capabilities, offering insights into open rates, click-throughs, geographic data, and more. By comparing data across past campaigns, creators can fine-tune their content strategies for greater engagement.
The analytics dashboard is clean and easy to navigate, designed to help publishers quickly extract valuable insights that influence future planning. For creators looking to build and scale their newsletters seriously, this data is a game changer.
Integrations and Zapier Compatibility
As your newsletter business expands, integrating additional tools becomes essential—whether it’s CRMs, payment platforms, webinar software, or email systems. Beehiiv supports a growing list of built-in integrations and also connects with hundreds of external apps through Zapier. This flexibility allows users to manage their newsletter efforts from one central platform while seamlessly syncing with other parts of their tech ecosystem.
Monetization Tools to Unlock Subscription Revenue
For publishers focused on building a recurring income stream, Beehiiv offers straightforward tools for monetizing content. You can restrict access to premium newsletters based on subscription tiers and run promotions or offer discounts to encourage upgrades.
Unlike Substack, which charges a 10% commission, Beehiiv connects directly to your Stripe account, letting you keep 100% of your earnings (minus Stripe’s standard fees). This can make a meaningful difference for creators with growing subscriber bases, turning audience engagement into real revenue.
Driving Growth Through Referral Programs
Referral systems are powerful tools for accelerating subscriber growth—and Beehiiv includes one right out of the box. Creators can set up reward-based referral programs offering perks like free merchandise, exclusive content, or other bonuses to readers who spread the word.
This built-in system helps amplify organic reach, encouraging your audience to promote your newsletter through social sharing and word of mouth.
Beehiiv vs. Other Newsletter Platforms
Although Beehiiv has quickly risen in popularity, it competes with several established platforms in the newsletter space.
1. Substack
One of Beehiiv’s most well-known competitors is Substack. Launched in 2018, Substack has a more established user base and focuses primarily on empowering individual writers. It offers a clean, community-driven experience with minimal setup.
However, Beehiiv offers more flexibility and customization, especially for publishers who want deeper control over design, monetization, and growth tools. If you’re looking for a platform tailored more toward newsletter business infrastructure rather than just personal publishing, Beehiiv stands out as the more feature-rich option.
2. ConvertKit
ConvertKit is a powerful email marketing platform known for its automation tools, landing page builder, and in-depth analytics. Recent feature expansions now allow creators to offer online courses, host webinars, manage memberships, and more—all within the same platform.
For users already leveraging ConvertKit in their marketing stack, it can easily handle newsletter tasks without needing an additional service like Beehiiv. However, Beehiiv’s laser focus on newsletter publishing gives it an edge in terms of purpose-built templates, viral growth tools, and full revenue retention.
Overall, ConvertKit is perhaps Beehiiv’s strongest competitor, especially for creators who need robust automation, a wide range of design options, and access to the Creator Network.
3. MailerLite
MailerLite offers a user-friendly email marketing platform, ideal for solo creators and small teams. Its free plan supports up to 1,000 subscribers and includes core features like newsletters, email campaigns, automation, and list segmentation—all through a simple drag-and-drop interface.
It’s a solid alternative for many users, offering flexibility without overwhelming complexity.
4. EmailOctopus
EmailOctopus positions itself as a straightforward email solution for small businesses—and it delivers just that. With an intuitive editor, basic automation, and easy integrations with popular tools, it’s perfect for beginners who don’t need a lot of extras.
While it may not have the advanced functionality of Beehiiv or ConvertKit, it’s a strong starting point for those focused on simplicity and ease of use.
Beehiiv Pricing and Plans
Beehiiv structures its pricing based on your subscriber count, offering flexibility as your list grows:
- Free Plan: Supports up to 2,500 subscribers
- Grow Plan: $42/month (billed annually) for up to 10,000 subscribers
- Scale Plan: $84/month (billed annually) for up to 100,000 subscribers
- Enterprise: Custom pricing for lists over 200,000 subscribers
Even the free plan offers a wide range of features, while the paid tiers remain competitively priced—especially compared to platforms like ConvertKit, which can exceed $500/month for a similar-sized list. For creators focused on maximizing revenue and minimizing platform costs, Beehiiv is a compelling option.
Who Beehiiv Is Best Suited For in 2025
While Beehiiv may not yet match the full feature set of some older platforms, it’s a strong fit for specific types of publishers, particularly those focused on growth and monetization. Ideal users include:
- Newsletter-first publishers looking for built-in growth tools
- Creators aiming to scale beyond 10,000–15,000 subscribers
- Users who want to monetize subscriptions and keep 100% of the revenue
- Those in need of advanced email marketing features
- Mid-level newsletter entrepreneurs mindful of pricing
If you’re a solo blogger with fewer than 5,000 subscribers, simpler platforms like Substack, EmailOctopus, or MailerLite might be more practical. But for those treating newsletters as a primary business and requiring more powerful tools, Beehiiv offers a focused and effective solution.
Final Verdict: Is Beehiiv the Best Newsletter Platform in 2025?
As audiences continue shifting toward high-quality, curated content over social media noise, newsletters are only becoming more valuable. That’s why platforms designed specifically for newsletter publishing—like Beehiiv—are worth serious attention in 2025.
Although it’s a newer player, Beehiiv’s newsletter-only focus allows it to deliver deeper insights into subscriber behavior and retention that broader email tools often miss. For creators wanting polished design options, smart growth features, full monetization control, and actionable analytics, Beehiiv hits the mark.
A free trial makes it easy to explore. And with rapid development and a clear commitment to serving newsletter entrepreneurs, Beehiiv is a strong contender for anyone serious about growing a newsletter business this year.